Volvo's rigged highway turns cars into a power source

Inventive engineering from Grey New York creates a literal speed trap in 2-minute spot

Like most auto manufacturers, Volvo has embraced alternative fuel sources. But Grey New York’s takeover of a stretch of highway in Lancaster, California, powers a Volvo XC90 T8 SUV with an untapped resource  — other cars. Grey installed a hydraulic pump on the asphalt that captured energy from passing cars, which was used to charge the battery of an XC90. After each bit of juice, an electronic billboard thanked the contributing car by brand. The 2-minute spot debuted online today, accompanied by a 15-second teaser. While the stunt is innovative, it’s less practical in the real world, since the pumps force other cars to slow down. But then, bandits rarely care about their victims.


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