Volvo showcases new model at Dublin pop-up

Volvo has created a Scandinavian-style shop in Dublin's Grafton Street, showcasing the new XC40 and giving visitors the chance to browse different paint and fabric choices.

Customers can experience the car in "showroom mode", testing out its technology, including the infotainment system, Sensus Connect, as well as relaxing in a 'Fika'-insipired environment with coffees and pastries – the Swedish version of a break. 

Patricia Greene, head of communications at Volvo Car Ireland, said: "We’re very excited to bring Volvo to Grafton Street for the countdown to Christmas. As Ireland’s premium shopping street we feel Grafton Street is a great fit for the Volvo brand and allows us to give shoppers a truly unique experience and reach a new demographic of shoppers who may not have been overly familiar with the Volvo brand before."

Volvo has previously staged Scandinavian-style experiences at various locations throughout the UK, as well as at festivals

The pop-up opened on 13 November and will remain in place until the end of this year. 

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