Volvo kicks off review of European digital

Volvo, the car manufacturer, is looking for a digital agency to handle work in Europe.

The account is currently held by R/GA Stockholm and DigitasLBi Sweden.

It is understood that at least three agencies have pitched for the business.

Volvo hired R/GA Stockholm in January last year to create "a next-generation digital experience for Volvo’s consumers". Their relationship began in 2013, when the agency was asked to develop a long-term strategy.

In August that year, R/GA Stockholm, alongside its Gothenburg office, created a global corporate and brand website for the company.

DigitasLBi Sweden oversees all digital CRM for Volvo.

Volvo did not respond to Campaign’s requests for comment. R/GA Stockholm and DigitasLBi Sweden declined to comment.

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