Volvic Juiced plans experiential drive to celebrate summer season

Volvic Juiced: launching summer campaign
Volvic Juiced: launching summer campaign

Juicy water brand Volvic Juiced is launching its biggest-ever brand campaign to date, which will include experience-led activity alongside nationwide sampling.

The brand is investing £1.8m to drive awareness of its sub-range and support the launch of its new Tropical 50cl variant, with the campaign aiming to celebrate the small victories in everyday life.

A nationwide tour will run for eight weeks across July and August, with brand ambassadors handing out more than 500,000 samples of the brand's new flavours, with the sampling aimed at being both disrupting and engaging. The experience is aimed at being fun and uplifting, to inspire the nation to make the most of their day. 

Tom Hickton, Volvic marketing manager said: "Volvic Juiced is all about enjoying the brighter side of life and having a positive outlook. This campaign really brings to life in a way that everyone can identify with."

Activation for the Danone-owned brand will also include E4 sponsorship, outdoor and a social media campaign. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free