Volkswagen's new Tiguan SUV is stylish enough to suppress your adolescent children's embarrassment reflex during the school run, according to a new TV campaign from the brand.
Adam & Eve/DDB created the spot, which features Dead Prez’s Hip Hop as the soundtrack as a dad drops his approving daughter off by the school gates in his shiny new Tiguan. But the overconfident father pushes his luck too far and earns his kid’s scorn when he attempts a first bump. The ad features the strapline: "The new Tiguan. Cool. Calm. Connected."