Volkswagen taps the talents of the stars of reality TV's "Golden Sisters" to dispel some old wives' tales in a series of online videos by Deutsch LA.
The bickering sisters discuss various misconceptions about diesel engines. In one spot, the trio says diesel performance isn't great — which a professional driver quickly dismisses by taking the ladies on a closed-circuit race. In another, the group realizes diesel engines are not loud.
The ads extand a campaign that includes print and TV.
Campaign credits
Client: Volkswagen
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austriabr
Group Creative Director: Heath Pochucha
Group Creative Director: Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO Productions
Director: Eric Schotz
Executive Producer: Ed Horwitz
Editorial House: Union Editorial
Editor: Paul Plew
Assistant Editor: Otto Mertins
President: Michael Raimondi
Post-Facility: Resolution
Sound Studio: Resolution
Producer: Logan Aires
Mixer: Milos Zivkovic