Volkswagen 'Old Wives' Tale' by Deutsch LA

Volkswagen "Old Wives Tale" by Deutsch LA.
Volkswagen "Old Wives Tale" by Deutsch LA.

Two septuagenarians and an octogenarian set the record straight on diesel

Volkswagen taps the talents of the stars of reality TV's "Golden Sisters" to dispel some old wives' tales in a series of online videos by Deutsch LA.

The bickering sisters discuss various misconceptions about diesel engines. In one spot, the trio says diesel performance isn't great — which a professional driver quickly dismisses by taking the ladies on a closed-circuit race. In another, the group realizes diesel engines are not loud.

The ads extand a campaign that includes print and TV.

Campaign credits

Client: Volkswagen
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Todd Riddle 
Digital Executive Creative Director: Jerome Austriabr
Group Creative Director: Heath Pochucha
Group Creative Director: Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck 
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark 
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias 
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO Productions
Director: Eric Schotz
Executive Producer: Ed Horwitz 
Editorial House: Union Editorial
Editor: Paul Plew
Assistant Editor: Otto Mertins
President: Michael Raimondi
Post-Facility: Resolution
Sound Studio: Resolution
Producer: Logan Aires
Mixer: Milos Zivkovic

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