Volkswagen takes bravery to outrageous new levels with a campaign inspired by Hollywood.
Twenty-six idents – including 15-, 10- and 5-second cutdowns – promote Volkswagen’s ongoing sponsorship of ITV Movies. While an American spy tries to blag his way past a Russian road block, a defence lawyer talks her client out of a near-impossible case. Rather than shrink from danger, each character demonstrates the unexpected confidence they feel while driving an SUV.
The work was written and art directed by Matt Gay, and directed by David Shane through O Positive.