Vogue Festival reveals brand activations

Chanel to host cover-shoot at Vogue Festival
Chanel to host cover-shoot at Vogue Festival

Topshop manicures, Bobbi Brown makeovers and Chanel souvenir cover shoots are some of the brand activations lined up for this year's Vogue Festival.

The Condé Nast title has partnered with upmarket department store Harrods on the annual event, taking place across both the Royal College of Art and Royal Geographical Society in London from 25-26 April.

Attendees will be able to get Vogue monogrammed manicures courtesy of Topshop at the Nail Bar; have a makeover by Bobbi Brown's make-up artists at The Beauty Station; pose for a souvenir cover shot with Chanel make-up and accessories; and recharge with a feel good facial at The Organic Phamacy.

A new addition for 2015 will be the Vogue Masterclasses, a series of round-table tutorials with some of Vogue's most successful writers, editors, photographers and stylists.

Other highlights include Trend Talks with the likes of Christian Louboutin, John Galliano and Jean Paul Gaultier; a Vogue speed-styling challenge; and the Vogue Surgery, where guests can drop in for personal style and beauty advice dispensed by the experts.

A Vogue shop will stock limited-edition merchandise, including this year's Vogue Festival T-shirt, designed in collaboration with Harrods and Vogue photographer Arthur Elgor, and host book signings.

The event is being organised by agency Timebased for the fourth consecutive year.

More: Vogue Festival returns with Harrods for 2015

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