Vodafone UK appoints Daryl Fielding to top marketing post

Daryl Fielding: appointed brand director at Vodafone UK
Daryl Fielding: appointed brand director at Vodafone UK

Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.

Fielding, who most recently held the role of vice president for marketing at Mondelez International, will take up the role on 24 June. She will report into Guy Laurence, Vodafone's UK chief executive.

She began her career in the ad agency sector, including roles with Lowe, DDB and Ogilvy, where she was one of the key architects of Dove’s "Campaign for Real Beauty".

In 2008, Fielding moved brand-side with the position of commercial director at The Independent in 2008.

She then joined Mondelez International – then known as Kraft Foods – in 2010 as vice president marketing, where she oversaw a number of brands including Cadbury Dairy Milk and Milka.

Fielding's predecessor Crook left Vodafone in October last year to join Starbucks

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free