Vodafone picks OgilvyOne for customer acquisition

Vodafone has appointed OgilvyOne to lead its customer acquisition programme.

A bespoke team will join Ogilvy & Mather London and MEC in their shared office in Sea Containers as part of WPP’s Team Red.

The brand dropped Grey London for Ogilvy & Mather London at the beginning of the year.

TMW Unlimited handles its CRM activity.

Bilge Cifti, brand director at Vodafone UK, said: "We are excited about the new era for Vodafone UK with Team Red and are delighted to appoint OgilvyOne, with their depth of experience, to our team.

"The work Grey have done for us over the last couple of years has given us a great base from which to drive our performance marketing agenda. We look forward to continuing that progression with our new Team Red partners."

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