Vizeum to retain Ikea in UK

Ikea: picked Dentsu Aegis Network and Group M as global media partners earlier this year
Ikea: picked Dentsu Aegis Network and Group M as global media partners earlier this year

Vizeum is set to retain Ikea's UK media business after a pitch that has lasted most of the year.

The Dentsu Aegis Network shop beat off competition from MediaCom and MEC.

Ikea called a review of its estimated €400m global media account in March with around five holding companies.

In July the furniture company picked DAN and WPP’s Group M to be global partners.

Ikea’s 30 regional markets then had to choose either a DAN or Group M shop to handle their media.

Neither Ikea nor Vizeum has responded to Campaign’s request for comment about an appointment.

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