Vizeum hands Hook wider strategy role

LONDON - Vizeum has promoted Matthew Hook to head a new, dedicated strategy team, integrating broader resources available from within the Aegis network across the media agency.

Hook, who was previously strategy director, has been appointed to the newly created role of head of strategy, reporting to joint managing director Matt Andrews.
He will be supported by two new strategists: Stewart Gurney, who joins from MediaCom; and Amy Watt, who joins from brand consultancy Sparkler.
Hook’s team will be a centralised resource both for Vizeum clients and the agency internally, drawing on the expertise of existing Aegis businesses.
Joint managing director Grant Millar said: “The team will be part client-facing, with stand-alone client projects, and also face back into the agency, as a resource for every planner.
“It will act as a funnel for other Aegis specialists outside Vizeum.The new team is unusual in that it will drive strategy through to execution.”
Aegis Media, part of Aegis Group, is also home to media agency Carat and digital agency Diffiniti, which moved 25 of its digital specialists into Vizeum earlier this year.
The group also includes creative and content business Space and digital agencies Glue, Deconstruct and the recently acquired Marvellous Mobile.
Hook said: “Vizeum believes that, in the modern communications world, the scope of what is possible in execution is an essential part of strategic thinking.”
His promotion comes just one week after Vizeum captured PHD’s head of insight Chris Stephenson to lead strategic planning on two of its flagship accounts, Coca-Cola and Eurostar.
Stephenson spent nearly five years at PHD, working alongside PHD co-founder Jonathan Durden on clients including BT, eBay, UKTV and Macmillan Cancer Support. Stephenson is now a senior strategist, reporting to managing partner Piers Taylor.
Vizeum is a fortnight away from repitching for the £40m Coca-Cola media account. The agency has handled media planning for Coca-Cola Great Britain since 2000, when it picked up the business from Universal McCann, which still handles media buying.
The two incumbents will pitch against Publicis agency Starcom, as well as independent Naked Communications.

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