'Hens Behind the Lens' let chickens snap photos with a hen-friendly camera.
Vital Farms prides itself on producing ethically made products, but what is life really like on the farm?
"Hens Behind the Lens," created with agency Preacher, answered that question with a hens-eye view of Vital Farms’ pasture. The egg and butter producer put a customer-built camera into a pasture to show daily life on the farm from the hens’ perspective.
The camera includes a pressure-sensor platform that sets off a shutter when pecked or stepped on by a hen. The hens snapped black and white photos of their surroundings including fellow chickens, pastures and the farmers.
The hens’ photos will be featured in a limited-edition coffee table book, a national billboard campaign and online.