Visit Iceland "Looks like you need an adventure" by M&C Saatchi

Visit Iceland has launched an international TV and social media campaign by M&C Saatchi, SS+K and partner agency Peel Iceland.

Running in the US, the UK, Canada, Germany, Denmark and Sweden, the campaign features a TV ad directed by Guðný Rós Þórhallsdóttir and produced by Arnþrúður Dögg Sigurðardóttir and Eiður Birgisson at SKOT Productions. There is also a TikTok challenge.

The campaign encourages people to book a slot at a pop-up shop in Reykjavik, where they can have their old sweatpants remade into a pair of hiking boots.

Credits

Creative agency
Senior creatives
Partner agency
Creative agency
Executive creative director
Creative director
Assistant creative director – art director
Managing director, production and operations
Account director
Account executive
Senior strategist
Producer
Managing director, strategy
Managing director, head of client services
Filming and production
Assistant director
Director of photography
Post-production
Sound design
Digital development

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