Visit California sends loving 'texts' to consumers in new campaign

"During this challenging time, like so many destinations, California has longed for the return of travelers."

California is in the first phase of its recovery campaign – and even though some reopening plans have been pushed back due to recent rising cases of coronavirus – the state is still slowly waking up.

To showcase the phased reopening, Visit California and independent agency Mering launched "See You Soon," a campaign that brings the state to life and has California "text" messages to consumers about how much it missed them during the quarantine. Mering, which has worked with Visit California since 1998, created 12 social videos – one for each region of the state.

"During this challenging time, like so many destinations, California has longed for the return of travelers," said Mark Taylor, CCO of Mering. "As Visit California moves into its recovery marketing, it was imperative that we moved quickly and nimbly to develop relatable messaging for consumers who want to pack their bags, get on the road, and responsibly enjoy the beauty of California this summer."

Mering created the videos using in-house production resources and stock footage that highlight the beauty of California’s beaches, lakes, forests, cities and more.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free