World Glaucoma Week takes place from 12-18 March. The ‘Vision Van’ is equipped with the very latest eye testing technology, and over the course of the week will be touring cities around the north of England and Scotland where the prevalence of glaucoma is high. Vision Express has previously run a similar activation.
The activation is being produced and delivered by agency Timebased. Visitors will be invited on board for a free comprehensive 30-minute eye test, and ambassadors from the International Glaucoma Association will be present to help raise awareness of glaucoma and provide advice on eye health.
Glaucoma, a condition of increased pressure within the eye, is known as ‘the silent thief of sight’, which gradually worsens when left untreated. It is the world’s second leading cause of blindness, yet 50 per cent of glaucoma cases in the UK currently go undetected without regular eye tests.
Awareness of glaucoma is only 28 per cent among at-risk groups and 37 per cent of people do not seek eye tests in the UK due to concerns over costs. If detected and treated early, around 90 per cent of people with glaucoma retain useful eyesight for life.
Omar Hassan, head of professional services at Vision Express said: "It is incredibly important for everyone to maintain regular eye checks. Symptomless conditions, such as glaucoma, can only be picked up during an eye test, and leaving this untreated can result in sight loss. If detected early, glaucoma can be treated with surgery, or most often simply with eye drops."
He added that"The ‘Vision Van’ tours work well because they allow the brand to reach people in the heart of their community, whilst also giving it the opportunity to conduct eye tests there and then, making a massive difference to visitors’ eye health.
EMS Healthcare has provided Vision Express with the ‘Vision Van’ for the past four years, designing and fitting-out the DDA compliant Quest medical unit to include two private eye-testing rooms and a comfortable patient waiting area.
Suzie Nield, Business Delivery Manager at EMS Healthcare, said: "It’s fantastic to be involved with the ‘Vision Van’ again, supporting yet another vital cause. Many of our employees are roadshow managers that spend most of their time driving, so eye health is something we take very seriously. The statistics for glaucoma speak for themselves, and we’re encouraging everyone who can to come along and make the most of the free eye tests and resources available."
During World Glaucoma Week, the Vision Van will be making stops in; Manchester, York, Glasgow, Edinburgh and Stockton-On-Tees.
Last summer, ice cream brand Ben & Jerry's devised a London road tour in a VW van to support the launch of its 'Wich Family' product range.
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