Virgin Trains "be bound for glory" by Krow Communications

A young man travels to meet his girlfriend's family for the first time and charms them all, thanks to Virgin Trains.

Krow created the light-hearted spot, which uses the well-worn ad trope of the impossibly smooth protagonist. The campaign, which brings together Virgin’s West and East Coast routes for the first time, is based on the idea that long-distance train travel is usually for something important, so Virgin Trains will get you there ready to take on any challenge. The work was created by Nick Hastings and Tim Robertson, and directed by Traktor. It is the directing collective’s first spot since signing to Rattling Stick.