Virgin Holidays hypnotises Brits in Paul McKenna stunt

Virgin Holidays: Paul McKenna hypnotised workers in a PR stunt to raise brand awareness
Virgin Holidays: Paul McKenna hypnotised workers in a PR stunt to raise brand awareness

The Richard Branson owned company kicked off a "Holiday Hypnosis" stunt earlier this week to help people recover from Christmas excess as they headed back to work.

Partnering with hypnotist Paul McKenna, the brand ran a two day stunt offering 20 minute hypnotherapy sessions designed to make people feel they had come back from a two week holiday refreshed and with "mojo" restored.

"Nothing beats the feeling of an amazing holiday, and we think they have the right to flaunt it even in the dark depths of January before they get the real thing later in the year," said MD Mark Anderson.

"Last year we saw a 32% increase in traffic to the site on the first day back at work after Christmas."

Brand: Virgin Holidays

Agency: Virgin Holidays internal team/ Hope and Glory PR

Read next

15 ways to embrace change in 2015

Fighting 15



The 2015 detox plan that marketers need to follow

Detox

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free