The film is the second campaign to come out of HuffPost RYOT
Only one-third of people between 18 and 34 years old know that a few drops of bleach can purify water, according to a study conducted by Clorox. So the brand is getting the word out through a partnership with AOL’s HuffPost RYOT studio. "Purely Peru," a 360-degree VR video, not only educates viewers about Clorox’s "Safe Water Project," a program that provides bleach and education to communities with contaminated water, it allows them to donate with the press of a button. The 2:20 video is the second 360 VR film to emerge from the studio since AOL acquired it last April, following a campaign for American Family Insurance in September.