Video: EDF on why it's simple to become a loved energy brand

Martin Stead, marketing director, EDF Energy
Martin Stead, marketing director, EDF Energy

Martin Stead, marketing director at EDF Energy, says that the biggest challenge facing the energy industry at the moment is the task of regaining the customer's trust; but EDF believes it can be a loved brand - and Zingy is there to help

In the video interview below, Stead talks about the consumer's need for an energy company that "does the right thing for the customer" as statistics currently show that "86% of people believe that all energy companies are the same". He also hints at whether Zingy will be coming to a shop near you at anytime soon.

Click here to read the full interview with Martin Stead.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free