Video: Carl Johnson on the nature of talent

In Part 3 of a series, Anomaly's CEO holds up the facets of of talent in his agency

"An agency ... is a platform on which its talent performs," says Anomaly CEO Carl Johnson. The trick is identifying what "talent" comprises.

Johnson points to the variety of experiences on the Anomaly team: from agency veterans to ex-clients to fashion designers and musicians.

Carl Johnson on a "nearly brilliant" idea that wasn't brilliant enough

"You just have to have as much talent as possible in the same damn room, talking to each other," he says. "It makes it a little bit more difficult to manage ... But the main thing is to be absolutely open minded about where an idea might come from, and therefore who you need in the building."