Video: Campaign talks to marketing and agency bosses about consultants moving into adland

They talked to Gideon Spanier, head of media at Campaign, at our breakfast briefing about the wider impact on the industry of management consultants buying creative agencies, following Accenture Interactive's acquisition of Karmarama.

Silva and Dunn were both broadly positive about the trend, but Golding pointed out creative agencies were skilled at producing work that built fame and created culture for brands and didn't need to collaborate with consulting firms to succeed.