Video: Campaign interviews Accenture Interactive and Karmarama bosses

Their discussion with Gideon Spanier, head of media at Campaign, was the first time that Bhattacharaya and Bilboul had spoken in public since the consulting giant bought the creative agency in November 2016.

Biboul said jokingly that Accenture Interactive had been "sensitive lovers" since the takeover, while Bhattacharaya likened himself to a "shepherd" who could protect Karmarama's culture within the bigger group.