Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message

American football Valentine's Day message from Victoria's Secret
American football Valentine's Day message from Victoria's Secret

Lingerie chain Victoria's Secret is getting in on the Super Bowl action by releasing an online film of five models playing American Football and buying a TV spot during the big game.

The online film is designed to remind men that Valentine’s Day is just around the corner with the message "Don’t drop the ball. It’s not Valentine’s Day without Victoria’s Secret."

It shows a game of football in which the players are eventually revealed to be women, in particular the Victoria’s Secret models Adriana Lima, Doutzen Kroes, Candice Swanepoel, Lily Aldridge and Behati Prinsloo.

Sharen Jester Turney, CEO, Victoria’s Secret, said; "The Super Bowl is the single best opportunity for Victoria’s Secret to remind a global audience that Valentine’s Day is right around the corner."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free