"Pass the parcel" by St. Luke's London gets customers in the spirit of giving with an inclusive Christmas campaign.

Set to a choral rendition of Feel the Love by Rudimental, the ad begins wiith an old man named Sidney and his dog as they potter through a suburban street. While the pair slowly make their way down the road, the local community chimes together to make Sidney a Christmas present, rapidly passing the bright pink package from door to door until finally delivering it via a remote control truck. A young child hands Sidney the present, and the spot ends with the community spending Christmas together. 

This follows last year’s adorable "Elsie’s gift", about a girl who follows her dreams of travelling into space after receiving a toy astronaut helmet for Christmas. 

The work was written by Hannah Talbut, art directed by Joanne Boyle and directed by Against All Odds through Passion Animation Studios.