Venmo helps friends "pony up" and split the bill

Preacher and Noble People roll out integrated national campaign

Friends mend fences at happy hour with the help of a herd of docile ponies (okay, they’re actually miniature horses) in a new spot for the cash transfer app Venmo. The 60-second digital spot from Austin agency Preacher began running Monday, along with shorter cuts for national television, as well as OOH activations. Ads on pizza boxes, in bars and on pony-themed pedicabs will also appear in select markets, including Chicago, Portland, Austin and Nashville. NY agency Noble People handled media.

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