Venmo buys off YouTube reviewer Brad Hall in CP+B spot

The agency's first work for the PayPal subsidiary gets awkward, on purpose

Micropayments app Venmo has enlisted the deadpan awkwardness of YouTube unboxer Brad Hall to tout its new purchasing capabilities. Previously, the PayPal-owned service primarily facilitated monetary exchanges between friends, but it can now be used to pay vendors directly. CP+B, the agency of record for PayPal, created the video. The two-and-a-half minute "review," starring and directed by Hall features a self-conscious catalogue of the app’s advantages that mirrors his usual footwear reviews, including the slow parade of long pauses and incongruities favored by his heavily Millennial audience.

Credits

Agency
CP
VP/Chief Creative Officer
VP/Executive Creative Director
Sr. Art Director
Copywriter
VP/Director of Content Production
Integrated Producer
VP/Director of Business Affairs
Jr. Business Affairs Manager
Production Company & City
Director – Live Action
Post Production & City
Post Production Producer
Editorial Company & City
Assistant Editor
Mix Studio
Sr. Mix Producer
Mixer
EVP/Managing Director
VP/Account Director
Content Supervisor
Cognitive Anthropologist
Project Manager

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