Most read: Tesco falls out with Coca-Cola
It’s handbags at dawn in Tesco HQ. The retail behemoth has taken umbrage with Coca-Cola Enterprises in the midst of renegotiation deals with suppliers, reports Marketing. As a result it has pulled bottles of Coke-owned Schweppes from its shelves.
Tesco has removed 25 lines of soft drink from its shelves after the fall-out. The products include Schweppes drinks such as tonic water and ginger ale.
Reports indicate that Tesco has suspended supplies from the brand to its stores and depot as the retailer seeks to cut the price it pays for products.
That’s one way to make a point.
Most shared: Apple Watch springs forward
Our international sister site Campaign US was closely following the Apple Watch launch action as it happened last night. In this article, Daniel Drew Turner examines the potential the new wearable could have for brands.
He says the Apple Watch will present a one-to-one relationship with consumers – which opens up prime opportunities for brands.
He highlights the Apple Watch’s healthcare features, like its accelerometer and heart rate monitor, as particular areas of interest for brands.
Trending on Twitter: the Valentino runway show
It’s officially the most important fashion week news of all the fashion weeks.
Ben Stiller and Owen Wilson got high-fashion brand Valentino trending on Twitter today after they had a Zoolander-style walk-off at Paris Fashion Week to announce the release of Zoolander 2 in February 2016.
According to Maison Valentino, Derek took to the runway in a custom Night Butterflies suit, while Hansel (he’s so hot right now) wore a Silk Continent print pyjama suit with double cashmere overcoat.
Marie Antoinette once said, "Let them eat cake." Derek and Hansel have certainly devoured … http://t.co/OvmREsqs45 pic.twitter.com/qYxzmET9ER
— Valentino (@MaisonValentino) March 10, 2015
Get ready for magnum, people.
What the others are saying: on Women’s Aid ‘Look at me’ campaign
An extraordinary ad created by WCRS for domestic violence charity Women’s Aid has garnered praise from media outlets far and wide.
The ad shows a woman with a bruised face. Using facial recognition technology, every time Ocean Outdoor's interactive digital screen registers people looking at it, the marks on her face disappear. It runs with the message: ‘If you can see it, you can change it’.
Time Out London said the campaign is "poignant". MTV News described the ad as "powerful and compelling". While, the Independent said the billboard was "a force for change and a fiendishly clever work of art".
BR says: I chaired Ocean's judging panel for its Art of Outdoor digital competition in 2014, where we were first exposed to this campaign idea. I'm very proud to say we voted it as winner of the 'Interactive' category, and delighted to see it come to life and having such a profound impact.
Weird brand stunt of the day: Dulux
Tube passengers may have got a fright this morning as they journeyed to work with a group of colourless commuters – clad head to toe (faces included) in white. All very odd.
Paint brand Dulux was behind the stunt, reports the Evening Standard, which claims London commuters are ditching bright colours in favour of grey and black.
Our quote of the day comes from Marianne Shillingford, Dulux creative director, who said: "Without colour life would be devastation."
******
Is there something you’d like us to share in 18:05? Email me on rachel.bull@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05
