US Navy launches Gen Z-focused call for recruitment with Y&R

Hot on the heels of its rebrand, the US Navy has released two new recruitment videos with its partner Y&R North America. The slots launched on Thursday on CBS Sports with a full March Madness buy. The Generation Z-focused campaign will get exposure on digital platforms and streaming services including Hulu, ESPN, TBS, FX, FOX and TNT. Each film stars actual sailors, and the voiceovers are done by members of the Navy.

Credits

Y&R
Chief Creative Officer
Executive Creative Director
Senior Copywriter
Art Director
Copywriter
Art Director
Executive Director of Integrated Production
Executive Producer
Executive Producer/ Head of Music
Freelance Music Producer
Senior Business Manager
Global Client Lead
Account Director
Account Executive
Production company
MJZ
President
Director
Executive Producer
Director of Photography
Editorial
Executive Producer
Editor
Music company: MAS
Music and Strategy
Executive Producer
Senior Producer
Composer
Sound design
Sound Designer
Producer
Postproduction company
Creative Director
VFX supervisor, lead compositor
CG Lead
Colorist
Color Producer
Executive Producer – Elexis Stearn
Producer
Production Coordinator
Audio
Engineer
Managing Director

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