An update on McDonald's transparency campaign

Lainey Garcia, brand PR and engagement manager for McDonald's, talks about the "Our Food, Your Questions" campaign

Late last year, McDonald's launched its "Our Food, Your Questions" campaign to answer consumers' questions about its food. As brand PR and engagement manager Lainey Garcia explains, the initiative has transformed how the fast-food brand uses social and digital media.

This article first appeared on prweek.com.

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