Unlocking the new power of influence

MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential of influence to drive brand reputation and commerce.

by Erin Lanuti
Erin Lanuti is MSLGROUP’s chief influence strategist, who helped create Conversation2Commerce, a global initiative that breaks down silos and creates a seamless path from influence to impact.
Erin Lanuti is MSLGROUP’s chief influence strategist, who helped create Conversation2Commerce, a global initiative that breaks down silos and creates a seamless path from influence to impact.

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