AgencyWe Are Unlimited
SectorFood and Drink and Fast food / Restaurant
Introducing new variations of a bestselling burger? There's an agency for that.
The first work from We Are Unlimited, the custom-built Omnicom agency created to service McDonald’s alone, is a musical ode to Big Macs of all sizes. A rap featuring simple rhymes and backed by a drumline runs through a litany of everyday events that deserve a Big Mac, like closing a deal or getting texted back. The fast feeder is introducing two new versions of the burger, the single-patty Mac Jr and the slightly embiggened Grand Mac. The 60-second spot is directed by the French duo We are from LA, who won a Grammy last year for Pharrell’s "Happy." The spot is running on national broadcast ahead of the Super Bowl and during the Grammys and Oscars, as well as on Snapchat, Facebook, Instagram, Twitter and YouTube.