We Are Unlimited's first work for McDonald's is a Big Mac bonanza

Introducing new variations of a bestselling burger? There's an agency for that.

The first work from We Are Unlimited, the custom-built Omnicom agency created to service McDonald’s alone, is a musical ode to Big Macs of all sizes. A rap featuring simple rhymes and backed by a drumline runs through a litany of everyday events that deserve a Big Mac, like closing a deal or getting texted back. The fast feeder is introducing two new versions of the burger, the single-patty Mac Jr and the slightly embiggened Grand Mac. The 60-second spot is directed by the French duo We are from LA, who won a Grammy last year for Pharrell’s "Happy." The spot is running on national broadcast ahead of the Super Bowl and during the Grammys and Oscars, as well as on Snapchat, Facebook, Instagram, Twitter and YouTube.

Credits

Chief Executive Offier
Chief Strategic Officer
Chief Production Officer
EVP, ECD
Creative Director
Group Account Director
Account Supervisor
Account Executive
Account Manager
Retail Senior Account Director
Zocalo Group
EVP, Strategic Planning
Senior Account Executive
Production
Director
Producer
Prod. Comp
Music
Photographer