UnitedHealth Group shows no cure for the common crush

Lighthearted ad shows family-style use of healthcare

Minneapolis-based managed healthcare company UnitedHealth Group has debuted a new ad by fellow midwesterners Leo Burnett Chicago.

The ad is airing in advance of open enrollment for 2016 and highlights a day in the life of a lovesick middle-schooler. The ad shows that sometimes the most innocent case of lovesickness can lead to a doctor's visit.

The new commercial, "Lab Partner," follows this year's successful creative "Our Song" also by Leo Burnett Chicago.