UnitedHealth Group shows no cure for the common crush

Lighthearted ad shows family-style use of healthcare

Minneapolis-based managed healthcare company UnitedHealth Group has debuted a new ad by fellow midwesterners Leo Burnett Chicago.

The ad is airing in advance of open enrollment for 2016 and highlights a day in the life of a lovesick middle-schooler. The ad shows that sometimes the most innocent case of lovesickness can lead to a doctor's visit.

The new commercial, "Lab Partner," follows this year's successful creative "Our Song" also by Leo Burnett Chicago.

Credits

Campaign
Executive Creative Director
SVP Creative Director
SVP Creative Director
Assoc. Creative Director
Assoc. Creative Director
Creative Director, Lapiz
Assoc. Creative Director, Lapiz
SVP Executive Producer
VP Executive Producer
EVP Account Director
SVP Account Director
Account Director
Account Manager
VP Account Director, Lapiz
Account Supervisor, Lapiz
EVP Planning Director
VP Strategy Director
Strategist
Clearance
Creative Resource Manager
Creative Resource Manager, Lapiz
Director of Celebrity Services
Music Supervisor
Music Producer
Production Company
MJZ
Music Production Company
Editorial
Director of Photography

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