Unilever ‘misstepped’ with initial purpose message, says head of comms

At PRWeek’s Corporate and Public Affairs Summit yesterday, Paul Matthews discussed how Unilever has reworked its sustainability messaging in recent years.

by Evie Barrett

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?