How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

In the run-up to the New Thinking Awards, in partnership with Sky Media, Campaign will be publishing case studies from a selection of the categories. First up is the Big Idea, over the coming weeks we will publish all the shortlisted entries in this category.

To continue enjoying this article, please sign in. If you do not have an account, start your free registration by clicking the 'Register Now' button below

Sign in

Forgotten Password?

Having trouble signing in?

Refer to our Frequently Asked Questions. If you still require assistance, please contact Customer Support at


If you don't have an account with Campaign US, register now, it only takes a few minutes.

Register Now

Why register?

  • Access all the content on Campaign US
  • Get breaking news and exclusive reports
  • Take part in the community and interact with the best thought leaders in the industry
  • Sign up to our Campaign bulletins


The latest work, news, advice, comment and analysis, sent to you every day

register free