Unilever and Coca-Cola confirmed to activate at Mumsnet Blogfest

Coca-Cola will make a return to Blogfest
Coca-Cola will make a return to Blogfest

The likes of Coca-Cola and Cadbury will be activating at Mumsnet's one-day Blogfest event on 21 November, while Unilever returns as lead sponsor.

Unilever’s activity will centre on its Take Climate Action campaign, focusing on climate change and deforestation. Representatives from the conglomerate will be talking about the cause’s aims and offering product giveaways.

Coca-Cola will also be making a return to the festival with a hula-hooping competition and a blind taste test activity featuring its four main products. The brand will also be showcasing the community programmes it supports.

Other brands activating include Arla Big Milk, Butlin’s, Show My Homework, Skimlinks, Village England and Cadbury, which will be sharing Christmas treats with attendees. The Mondelez brand announced a year-long, six-figure partnership, spanning online and social media, with Mumsnet back in October. 

Matthew Williams, marketing activation director at Mondelez International, said: "We are thrilled to be sponsoring Blogfest and delighted to be embarking on a year-long partnership with Mumsnet. It gives us great pleasure to share our magical advent calendars with everyone attending Blogfest."

Blogfest will be held at Kings Place in north London. The event aims to celebrate great writing and will feature speakers such as author Margaret Atwood and broadcaster Sandi Toksvig.

Justine Roberts, Mumsnet’s chief executive, said: "Blogfest is always a fun and inspiring meeting of minds, and a chance for hundreds of women to share ideas and learn from one another. We’re delighted to be working with a great line-up of partner sponsors to enhance the day and make sure our brilliant bloggers get the most out of the event."

More: Nine hot brands - Mumsnet

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