Undercurrent launches branded content agency

Undercurrent launches branded content agency
Undercurrent launches branded content agency

Creative agency Undercurrent has launched a new venture focused on branded content, called The Drop.

The agency officially launched yesterday (7 December). Undercurrent says that the launch also marks the third year in a row that the agency has experienced more than 40% year-on-year turnover growth.

Undercurrent aims to build on 15 years experience within the experiential sector by providing full-service video and content production for clients. It says that video is predicted to comprise 75% of internet traffic by end 2017.

The Drop is looking to create engaging content for brands, managing projects from initial concept through to post production and distribution. The agency will specialise in creating video content to fit with all social media platforms and will work with clients such as Samsung and EE to to tell brand and product stories
in both 2D and 360 film.

Damian Clarke, founder and CEO of both Undercurrent and The Drop, said: "Ultimately we believe brand experiences are a great platform for content creation. An intimate, authentic connection with the customer is at the heart of live brand communication and produced correctly can be extremely powerful. But how do we make that connection offer a greater ROI for our clients? The answer is simple. Ensure everything we produce can live in the branded video space as much as in the live environment."

Last month, agency Sense announced a new venture in the US. Also in November, the founders of XYZ launched a new agency, xPure.

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