UN gender equality group picks JWT for '16 days of activism' UK campaign

UN said it 'admires' JWT's Female Tribes initiative
UN said it 'admires' JWT's Female Tribes initiative

The United Nations' gender equality group has appointed J Walter Thompson London as its lead UK agency for the upcoming "16 days of activism" campaign.

The WPP agency’s first work for the UN Women National Committee campaign will break on 25 November, for the International Day for the elimination of violence against women.

JWT attracted the organisation’s attention with its Female Tribes initiative

The campaign will launch UN Women National Committee UK’s 16 days of activism.

In the UK, one in four women are affected by gender-based violence and up to 70% of women elsewhere in the world have experienced violence in their lifetime.

Sarah Dembitz, executive director at UN Women NC UK, said: "We’ve admired the work JWT London has been doing through its Female Tribes initiative and were keen to have them bring their insights to bear on our plans for 25 November, with a campaign that is set to make a huge splash across these 16 days of activism."

UN Women was created in 2010 to direct UN activities on gender equality issues. Its aim is to remove the social and cultural barriers that prevent women and girls from achieving their potential. 

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free