Ultimate Kronos Group transforms work moments into masterpieces

Workforce management company Ultimate Kronos Group believes that jobs can become inspiring works of art. In a new spot, directed by Johnny Green, the company turns everyday work moments into famous paintings. An employee’s coworkers gather to congratulate her in a reimagined version of Michelangelo’s "The Creation of Adam." Later, a roadside paving crew heads off to finish a job, mimicking Emanuel Leutze’s "Washington Crossing the Delaware" painting. Lastly, a hospital staff has a birthday celebration, recreating Leonardo da Vinci’s "The Last Supper."

"When your employees feel connected, appreciated and supported your business becomes more than a place of work, it becomes a work of art," the voice-over says. "And we can help you create your masterpiece."

Credits

Agency
Principal + CEO
Founder + President
Chief Creative Officer
Creative Director
Senior Copywriter
Senior Art Director
Design Director
Director of Integrated Production
Senior Producer
Digital Producer
Group Account Director
Account Director
Account Executive
Senior Project Manager
Chief Strategy Officer
Strategy Director
Brand Strategist
Production
Director
Director of Photography
Line Producer

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free