The UK's most downloaded emoticon on Shutterstock is not an unamused face

The smart money was on an unamused face, but when we discovered the answer we were all like, confounded face.


Most read: 7 of the best emoji marketing campaigns

Mark Middlemas, director of communications at RadiumOne and Aidan Lonergan, a "millennial" marketing intern have picked their favourite examples of brands using emojis in Marketing Magazine. We certainly hadn't heard of the McDonald's one (or of the "'physical hacker’ who edited (or defaced) a billboard in Bristol by adding a vomiting emoji to the end."), but most interesting was the pair's reasoning for why emojis help to communicate to millenials:

Firstly, it takes simplistic messaging to a whole new level.

However, secondly, this simplicity builds in a playful ‘puzzle’ or curiosity-inducing element conducive to engagement, virality and sharing.

Mark Middlemas and Aidan Lonergan, From McDonald's to Ikea, 7 of the best emoji marketing campaigns

Interesting stuff, but you're probably dying to see the campaigns. Well, knock yourselves out.

Marmite Summer of Love not Hate ad

Latest ads: Marmite's summer of love not hate

We're not normally fans of by-the-numbers quotes on press releases, but Marmite's rather neatly express the tone of its new campaign.


What was wrong with the first Summer of Love in 1967, the second Summer of Love in 1988 and the third Summer of Love in 2004? Not enough recreational Marmite use. But things are about to change. Welcome to Marmite's Summer of Love not Hate 2015. It's just like your standard Summer of Love. But with a little bit of hate thrown in. Groovy."

Ben Tollett, executive creative director at adam&eveDDB

Campaign's Kate Magee reports Marmite is launching a lighter flavoured product for the summer, as well as a Love Café, apparently "the world’s first payment by social sentiment restaurant" (no, we don't know what that means either).

Adam & Eve DDB has done the integrated campaign, which includes outdoor posters and this video.

See more of the latest ads.

Michael Owen in a BT Sport ad

BT Sport: Launches major ad push, announces Gumtree as sponsor of Premier League coverage

Big news from BT Towers. Over the weekend they launched a major ad push to promote their exclusive rights to Champions League and Europa League competitions. Campaign's Gurjit Degun reported that the TV campaign was created by Abbott Mead Vickers BBDO with media by Maxus.

Then today, Campaign's Omar Oakes reported that Gumtree will sponsor BT Sport's Premier League coverage. Gumtree will advertise its second-hand motors business across BT Sport's website and mobile app, and "idents will feature during the opening, ad breaks, and closing credits of all 38 Premier League games that will be shown on BT Sport, as well as repeats, preview and review programmes."

Vizeum: strategy team includes (from left) Charlie Ebdy, Alastair Baker and Anna Palmer

People move: Vizeum names Charlie Ebdy head of strategy

Campaign's Gurjit Degun reports that, with the departure of Ian Edwards, a managing partner and the head of strategy and people and culture, to Facebook as a planner, Charlie Ebdy (pictured, left) has been promoted to head of strategy.

Ebdy, who joined the agency in 2011 and has worked on the AB InBev, Ikea, Weetabix, Burger King and Intersnack accounts, will oversee Vizeum’s strategy and the delivery of its media plans.

The UK's most downloaded emoticon on Shutterstock

Emoticons: This is the UK's most downloaded emoticon on Shutterstock

We're not a gloomy bunch of so and sos after all. Or perhaps more accurately, businesses think we're big softies at hear.

Shutterstock has released a study, Design and Emotion, based on more than 500 million downloads, which includes the most downloaded emoticons by country.

Sticking to stereotype, the Americans prefer a big smiley face, Austrians have plumped for dollar signs for eyes, and Croatia are lovesick with a frown and broken hearts for eyes.

As you can tell, it's quite a lot of fun. Check it out the full Shutterstock report.


Compiled by Jonathan Shannon

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