Ukonwa Ojo leaves Unilever for CoverGirl role

Ukonwa Ojo: joins CoverGirl
Ukonwa Ojo: joins CoverGirl

Ukonwa Ojo, the marketer behind Knorr's recent revamp, has left Unilever to join Coty's CoverGirl as global senior vice-president.

Previously senior global director at Knorr, Ojo has relocated to New York to take the new position, which she started earlier this month.

She assumes responsibility for the cosmetic brand’s strategy, innovation, advertising, communication and P&L. Ojo told Campaign she was "energised by Coty’s purpose to celebrate and liberate the diversity of beauty".

Aside from Unilever, Ojo’s career has spanned other major FMCG companies including General Mills and RB. During her time at RB, she led marketing for Durex and rolled out the "#Connect" activity, which examined technology’s effect on relationships.

Ojo later moved to Knorr, a Unilever "masterbrand", where she oversaw the "Love at first taste" campaign. The work paired up strangers for a first date according to their favourite flavours.

Her appointment at Coty coincides with the company’s $12.5bn acquisition of 43 brands, including CoverGirl, from Procter & Gamble, which completed on 3 October.

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