In UK, royal birth prompts social media flurry

Warburtons celebrates the birth of Princess Charlotte.
Warburtons celebrates the birth of Princess Charlotte.

British brands have a field day with Princess Charlotte

LONDON — When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby.

Saturday's arrival of Princess Charlotte, the Duke and Duchess of Cambridge’s second child, was no exception.

Brands including British Airways, Coca-Cola, Nissan and Warburtons all got in on the act with images created for a social media audience.

There were an estimated 1.5 million tweets mentioning the royal baby between Saturday and Monday. 

British Airways

Churchill

Churchill celebrates the arrival of Princess Charlotte

Coca-Cola

Coca-Cola celebrates the arrival of Princess Charlotte

Krispy Kreme

Krispy Kreme celebrates the arrival of Princess Charlotte

Nissan

Nissan celebrates the arrival of Princess Charlotte

Notonthehighstreet.com

Notonthehighstreet.com celebrates the arrival of Princess Charlotte

Pampers

Warburtons

Warbutons celebrates the arrival of Princess Charlotte

This article first appeared on campaignlive.co.uk.

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