In the UK, McVitie's 'Flying Squirrel' by Grey London

A jetpack and an '80s theme song elevate this spot from the snack company

The latest iteration of the UK snack company's "Sweeet" campaign continues the fail-safe formula of combining a cute animals with a retro soundtrack.

The new ad for Breakfast Oaty Breaks, by Grey London, features a wide-eyed squirrel with a jet pack and the theme tune from the 80's TV show "Airwolf." MEC handled the social media executions. McVitie's has invested $4.6 million in marketing the new snack. The work was written by Ben Buswell, art directed by Andrew Singleton and directed by Owen Trevor through Stink.

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