SectorFood and Drink and Confectionery
A jetpack and an '80s theme song elevate this spot from the snack company
The latest iteration of the UK snack company's "Sweeet" campaign continues the fail-safe formula of combining a cute animals with a retro soundtrack.
The new ad for Breakfast Oaty Breaks, by Grey London, features a wide-eyed squirrel with a jet pack and the theme tune from the 80's TV show "Airwolf." MEC handled the social media executions. McVitie's has invested $4.6 million in marketing the new snack. The work was written by Ben Buswell, art directed by Andrew Singleton and directed by Owen Trevor through Stink.
This article first appeared on campaignlive.co.uk.