Energetic dancers, rainbow-colored yetis, celebrities and Santa's elves feature in the first crop of this year's Christmas ads. Campaign rounds up the best ads from the season so far.
TK Maxx
Agency: Wieden & Kennedy London
TK Maxx’s off-the-wall Christmas ad features a family performing an a cappella version of the theme tune to cult 90s film Pulp Fiction.
Morrisons
Agency: Publicis London
The supermarket’s campaign focuses on family traditions and the role that food plays during the festive season.
Burberry
Burberry’s star-studded Christmas ad reimagines the life story of founder Thomas Burberry in celebration of the brand’s 160th anniversary.
House of Fraser
Agency: 18 Feet & Rising
House of Fraser’s Christmas ad is part-music video, part-fashion shoot. Dancers groove to a cover of the Delfonics’ classic track Ready or Not to warn consumers that "Christmas is coming for you."
Currys PC World
Agency: Abbott Mead Vickers BBDO
Following last year’s successful "Spare the act" festive campaign starring Jeff Goldblum, Currys PC World takes another humorous approach by celebrating the ham-fisted hint-dropping that drives much of Christmas gift-buying.
Argos
Agency: CHI & Partners
Argos returns to the combination of adrenaline and pristine snowy backdrops that powered last year’s Christmas ad. The new spot sends ice-skating, rainbow-colored yetis through the streets.
Barbour
The fashion brand updates Raymond Briggs’ classic tale The Snowman for its nostalgic campaign.
Vodafone
Agency: Grey London
Vodafone’s "bigger and better" network brings three friends together on a snowy Christmas Eve to enjoy a game of charades over the phone.
Notonthehighstreet.com
Agency: Mother
Filmed in a documentary style, Notonthehighstreet’s ad features creative partners working on the products available from its website. It is later revealed that the protagonists are actually Santa’s elves.
Grey Goose
Agency: BBDO New York
The vodka brand’s ad follows a stylish couple to an exclusive party where they impress the host with their taste in gifts and the guests with an unexpected light show.
Game
Agency: 101
Video-game retailer Game returns to TV with a Christmas campaign fronted by actor and YouTuber James Buckley. The former Inbetweeners star says he’s proud to have sold out to Game and gives into more of the brand’s demands throughout the campaign.
Temptations
Agency: Adam & Eve/DDB
Cats destroy a holiday wonderland in this spot for Temptations.
