Ubisoft said Tuesday that it has fixed a game-development survey that previously only allowed men to take part, following blowback on social media.
The survey came to light on Tuesday morning, when a Twitter user explained that Ubisoft had sent a game-development survey to his wife that would not let her participate due to her gender. He attached a video of the questionnaire, which demonstrated that if a recipient of the survey picked "female" when asked for gender, she would be directed to a screen that reads, "Your profile does not suit for this survey."
Ubisoft sent a game development survey to my wife that was basically "You're female? Fuck off." pic.twitter.com/cAdBcwcAKz— fascinatingly boring (@n0wak) July 5, 2016
A few hours later, Ubisoft responded to @n0wak with a direct tweet, apologizing for the incident and explaining that it was an error with the setup of the survey.
@n0wak Hi, there was an error with the setup of the survey, it should now be resolved & available to everyone. Apologies for any confusion.— Ubisoft (@Ubisoft) July 5, 2016
"We're glad the survey has been fixed, and we have no further comment," Ubisoft director of PR Michael Beedle said via email.
Many social media users were not impressed with Ubisoft’s mistake or the company’s response.
Shameful. @Ubisoft's level in backpedalling is worthy of the Olympics.— Jinx (@JinxTheSparrow) July 5, 2016
And yet another reason to hate Ubisoft. https://t.co/JUKW49f00F— Shawn (@GardeBlaze) July 5, 2016
Thanks guys, it's not as if we already felt too comfy in the video game industry > "if you're female, we don't care" https://t.co/gLunoJkoLb— Morgane Schreiber (@LameDeMorgul) July 5, 2016
This article first appeared on prweek.com.