Uber's "Where to?" UK campaign continues with ads that playfully show the flexibility of being a driver for the company.
The two spots by BBH London are set in a warehouse and a supermarket, where weary employees miss the ability to choose when to start and end their work. Running on digital channels and radio, the campaign is accompanied by a YouGov poll which reveals that more than a third of people in the UK say they have made up an excuse to leave work early. The work was created by Marc Rayson and Callum Prior at BBH, and directed by Bart Timmer through Outsider.