Uber takes on Deliveroo with London launch of food delivery service

Uber is entering the food delivery sector by introducing its app UberEats to London.

The tool is available from lunchtime today, and will initially offer food from 150 restaurants including The Good Life Eatery, Hotbox, Chilango, Pho, Comptoir Libanais and Snog.

London is the second European city to get the service, after Paris. It is initially restricted to central London, but Uber said it would be expanding the delivery area and adding more restaurants in the coming weeks.

While the service has similarities to the likes of Deliveroo, Uber is trying to up the ante on its competitors by guaranteeing delivery within 30 minutes (with money off the user’s next order if this isn’t met) and setting no minimum order requirement. Orders are paid for with the user’s pre-set payment method, in the same way as ordering an Uber car.

Jo Bertram, Uber’s regional general manager in the UK, said: "People love being able to push a button to book a car and now they can order great food with us too. We’ll bring lunch, treats and dinner to Londoners with the same choice, convenience and value we’re already known for."

Eric Partaker, co-founder of Mexican restaurant chain Chilango, said the service gave his business the chance to "break free from the constraints of our restaurants, so we can reach new people, create more raving fans, and further grow our business."

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