If you thought National Cat Day couldn’t get any more purrrfect, think again.
Uber on Thursday gave customers the chance to have kittens delivered to their home or office for a short snuggle session.
The company made the on-demand kitten-delivery service, which it launched in three locations in 2013, available in 55 cities from 11 a.m. to 3 p.m., said Uber spokeswoman Sarah Maxwell, who led communications for the effort. The ride-hailing service handled comms for the initiative in-house.
After paying $30 for 15 minutes of feline playtime, consumers can adopt a kitten — the program’s main goal, she added. Last year, Uber raised more than $17,000 for participating animal shelters.
With the program taking place in more cities this Thursday, Maxwell said Uber employees "hope some kittens find their forever homes."
The company sent dedicated riders an email this week about how to request kittens, and it tweeted about the service on Wednesday with the hashtag #UberKITTENS to build anticipation.
Cat's out of the bag—#UberKITTENS are back! Find the purrfect cat-didate to adopt tomorrow: https://t.co/9SLCixl5o2 pic.twitter.com/QpEYLKIAH0
— Uber (@Uber) October 28, 2015
Uber used its online newsroom to help customers keep up with the campaign, as well.
Animal welfare organizations were also spreading the word about the campaign on Thursday, including the Humane Society of Indianapolis, which brought kittens to the newsroom of the local Fox affiliate.
#UberKITTENS has shut down the @FOX59 newsroom! pic.twitter.com/j77xiNSX11
— IndyHumane (@IndyHumane) October 29, 2015
#UberKITTENS take over the newsroom! pic.twitter.com/Z9d0cHLuC9
— Gabby Gonzalez (@Gabby_Gonzalez) October 29, 2015
We are going to try our hardest today to have #UberKITTENS in our office, @Uber_IN. https://t.co/5m3Wl6q7ri pic.twitter.com/N1hQSble7Y
— IndyStar (@indystar) October 29, 2015
#FredandMel: #UberKittens are here! Today from 11am-3pm you can have @Uber_Canada deliver kittens to your office. pic.twitter.com/P5bw1a7Sgd
— 102.1 the Edge (@the_edge) October 29, 2015
FUR REAL! Order the office #SeattleHumane #uberKITTENS visit 2day through @uber_seattle https://t.co/9qwOHlCyGR. pic.twitter.com/TIN0bzyhxP
— Seattle Humane (@SeattleHumane) October 29, 2015
Visiting our friends @ScottyKOnair and @BretMega @POWERATL this morning for #UberKITTENS! pic.twitter.com/UqlFihjmd4
— Atlanta Humane (@atlantahumane) October 29, 2015
This article first appeared on prweek.com.
